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    <title>Insurance Happy Hour - Episodes Tagged with “Buying Leads”</title>
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    <pubDate>Fri, 25 Jan 2019 15:00:00 -0600</pubDate>
    <description>Change in the insurance industry is speeding up. Consumers are also changing. Let's talk about industry news and trends, technology and marketing. Hosts: Becky Schroeder and Laird Rixford
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    <itunes:subtitle>It's happy hour, and we're talking insurance.</itunes:subtitle>
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    <itunes:summary>Change in the insurance industry is speeding up. Consumers are also changing. Let's talk about industry news and trends, technology and marketing. Hosts: Becky Schroeder and Laird Rixford
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  <title>Lead Gen is Hard, Y'all</title>
  <link>http://www.insurancehappyhour.com/32</link>
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  <pubDate>Fri, 25 Jan 2019 15:00:00 -0600</pubDate>
  <author>Becky Schroeder &amp; Laird Rixford</author>
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  <itunes:episode>32</itunes:episode>
  <itunes:title>Lead Gen is Hard, Y'all</itunes:title>
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  <itunes:season>2</itunes:season>
  <itunes:author>Becky Schroeder &amp; Laird Rixford</itunes:author>
  <itunes:subtitle>Policygenius recently expanded into other lines of business, including auto insurance. Only, their auto insurance offering, unlike their other offerings, is based on a referral model. So, Laird and Becky discuss this news and how lead generation in the industry has changed, including buying leads from lead providers. Plus, we talk about our recent technology challenges.</itunes:subtitle>
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  <description>&lt;p&gt;Policygenius recently expanded into other lines of business, including auto insurance. Only, their auto insurance offering, unlike their other offerings, is based on a referral model. So, Laird and Becky discuss this news and how lead generation in the industry has changed, including buying leads from lead providers. Plus, we talk about our recent technology challenges.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.carriermanagement.com/news/2019/01/16/188640.htm" target="_blank" rel="nofollow noopener"&gt;Policygenius Enters P/C World With Auto and Home Options&lt;/a&gt;&lt;br&gt;
&lt;a href="https://coverager.com/youre-better-than-that" target="_blank" rel="nofollow noopener"&gt;You're Better Than That&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>lead generation, insurance lead providers, pay-per-click advertising for insurance</itunes:keywords>
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    <![CDATA[<p>Policygenius recently expanded into other lines of business, including auto insurance. Only, their auto insurance offering, unlike their other offerings, is based on a referral model. So, Laird and Becky discuss this news and how lead generation in the industry has changed, including buying leads from lead providers. Plus, we talk about our recent technology challenges.</p>

<p><a href="https://www.carriermanagement.com/news/2019/01/16/188640.htm" rel="nofollow">Policygenius Enters P/C World With Auto and Home Options</a><br>
<a href="https://coverager.com/youre-better-than-that" rel="nofollow">You&#39;re Better Than That</a></p>]]>
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    <![CDATA[<p>Policygenius recently expanded into other lines of business, including auto insurance. Only, their auto insurance offering, unlike their other offerings, is based on a referral model. So, Laird and Becky discuss this news and how lead generation in the industry has changed, including buying leads from lead providers. Plus, we talk about our recent technology challenges.</p>

<p><a href="https://www.carriermanagement.com/news/2019/01/16/188640.htm" rel="nofollow">Policygenius Enters P/C World With Auto and Home Options</a><br>
<a href="https://coverager.com/youre-better-than-that" rel="nofollow">You&#39;re Better Than That</a></p>]]>
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