Social proof, like ratings and reviews, has more influence on a consumer's confidence in a carrier and the likelihood they would want to get a quote from them. Becky and Laird talk about these findings from a 2018 Clearsurance report. Plus, how the mistakes from the Disney Plus launch won't affect them in the long run and a follow up on a previous episode.
Insurance shoppers up to 12x more likely to request a quote when consumer ratings shown
Here’s what went wrong during Disney Plus launch
Disney+ already has 10 million subscribers — here’s how that compares with rivals
The Fritos Episode