As senior vice president of sales and marketing at ITC, Becky Schroeder oversees the company's growth through marketing and drives the overall marketing strategy for the company and its products. She is passionate about marketing and helping agencies apply this business discipline to their businesses. Becky's philosophy is that everything is marketing and that building relationships in business starts with providing value up front.
February 21st, 2020 | Season 3 | 43 mins 46 secs
agents council for technology, customer experience
Would you use a free resource that was focused on providing information and value to help you improve your agency? Listen to hear more about one of the most under-used resources in the insurance industry.
February 7th, 2020 | Season 3 | 25 mins 35 secs
What are we talking about in this episode? You have to listen to find out.
January 31st, 2020 | Season 3 | 39 mins 33 secs
Is buying insurance like dieting? Becky and Laird discuss this comparison and how the industry can help make the process not as painful. Plus, Laird held a snake!
January 24th, 2020 | Season 3 | 32 mins 20 secs
insurance agents, travel agents
Becky and Laird discuss how quite a few travel agents are thriving amid massive disruption to their industry and how insurance should follow in their footsteps.
January 3rd, 2020 | Season 3 | 41 mins 23 secs
Can artificial intelligence (AI) take the groupings used to price risk and further segment them, thereby eliminating any bias that exists? Becky and Laird discuss this potential use case of AI, what AI actually is, and ethics in technology. Plus, who is the podcast actually for?
December 27th, 2019 | Season 3 | 39 mins 1 sec
agency management system
Why are independent agents trying to be captive agents?
December 13th, 2019 | Season 3 | 30 mins 32 secs
Building brand loyalty starts with brand-driven marketing, not price-driven marketing. It is not only the insurance industry that has seen consumers being price-focused as a result of advertising that focuses on price. Several retail brands have recently announced plans to shift back to this type of marketing to drive long-term success. Plus, does work slow down in December for you? And, our favorite Christmas movies.
December 6th, 2019 | Season 3 | 33 mins 13 secs
The connectivity between agents and insurers is critical to serving consumers. In this episode, Becky and Laird talk about IVANS' recent findings in their annual report on the agency-insurer connectivity. Plus, we talk about the end of the decade and whether the Better Business Bureau means as much as it used to.
November 27th, 2019 | Season 3 | 36 mins 5 secs
There is a lot of hype around businesses like Blue Apron, Lime, and Uber. But in reality, they're not making money. In this off-topic episode, Becky and Laird talk about the hype in these businesses. Plus, our favorite holiday drinks.
November 22nd, 2019 | Season 3 | 32 mins 23 secs
blockchain, coverwallet, insuretech
After years of being overhyped, people are starting to declare blockchain is dead. Becky and Laird talk about why blockchain is not the answer so many people thought it was. Plus, the recent news that Aon is acquiring CoverWallet, and Becky gets onto Laird about something.
November 15th, 2019 | Season 3 | 33 mins 9 secs
Social proof, like ratings and reviews, has more influence on a consumer's confidence in a carrier and the likelihood they would want to get a quote from them. Becky and Laird talk about these findings from a 2018 Clearsurance report. Plus, how the mistakes from the Disney Plus launch won't affect them in the long run and a follow up on a previous episode.
November 8th, 2019 | Season 3 | 34 mins
Forget who owns the customer. It's who owns the customer experience. Becky and Laird discuss this question and the challenges of the four-legged stool in the age of the empowered consumer. Plus, #FreethePink and Becky gets a new LinkedIn skill.
November 1st, 2019 | Season 3 | 34 mins 2 secs
Consumers are no longer as loyal to their auto insurance like they used to be. Laird and Becky discuss what has contributed to this downward trend. Plus, we talk about WeWork and our favorite Halloween treats.
October 25th, 2019 | Season 3 | 35 mins 49 secs
Yet again InsureTech is looking to disrupt something else. This time it is property insurance. Becky and Laird break it down as only they can .... poorly and with a drink in hand.
October 4th, 2019 | Season 3 | 35 mins 6 secs
What happened at InsureTech Connect? Why did we miss a week? We talk about the biggest show in insurance. Plus, more on data. Are agents being data muled? 🐎
September 20th, 2019 | Season 3 | 37 mins 16 secs
This week it's a classic rabbit hole conversation. Becky and Laird start off discussing how breweries and whiskey distillers are telling their stories, then pivot into the stories that insurance can tell and where/how those stories can be told. Plus, Laird has a new nickname.