As senior vice president of sales and marketing at ITC, Becky Schroeder oversees the company's growth through marketing and drives the overall marketing strategy for the company and its products. She is passionate about marketing and helping agencies apply this business discipline to their businesses. Becky's philosophy is that everything is marketing and that building relationships in business starts with providing value up front.
July 31st, 2020 | Season 3 | 46 mins 40 secs
Elon Musk is recruiting actuaries to be part of his "revolutionary" insurance company. Will Tesla actually revolutionize insurance? Plus, it was Becky's birthday this week and Laird gives a behind-the-scenes look at how his brain works.
July 24th, 2020 | 45 mins 10 secs
How are you doing in the midst of this pandemic? Becky and Laird share what they've been struggling with and what is helping them during this global crisis.
July 17th, 2020 | Season 3 | 39 mins 56 secs
Is it the end of auto insurance as we know it? Becky and Laird discuss the findings in yet another report about the end of auto insurance. Plus, more lessons from Professor Rixford... this week's topic: economics.
July 10th, 2020 | Season 3 | 44 mins 1 sec
It's happening! Walmart started an insurance agency. But. Is the sky really falling? Becky and Laird talk about Walmart's plans to sell Medicare insurance and the industry's fear of big companies like Walmart or Amazon entering the industry. Plus, more about Allstate and a history lesson in comparative rating from Professor Rixford.
June 26th, 2020 | Season 3 | 39 mins 49 secs
Allstate is introducing a 7% discount on rates on policies bound online or over the phone instead of through an agent. Yeah. We were shocked too.
June 19th, 2020 | Season 3 | 35 mins 27 secs
J.D. Power released a study on auto insurance satisfaction that showed websites have surpassed agents in terms of customer satisfaction and loyalty Plus, Laird sounds off on virtual trade shows and #technicaldifficulties.
June 12th, 2020 | Season 3 | 38 mins 35 secs
In news that surprised no one, Lemonade's going public. Let's talk about it.
June 5th, 2020 | Season 3 | 35 mins 23 secs
The pandemic happened. Things have been busy. We've missed Insurance Happy Hour. Becky and Laird are back and talking about COVID-19, insurance agency quoting activity during the pandemic, and the insurance carrier response.
February 21st, 2020 | Season 3 | 43 mins 46 secs
agents council for technology, customer experience
Would you use a free resource that was focused on providing information and value to help you improve your agency? Listen to hear more about one of the most under-used resources in the insurance industry.
February 7th, 2020 | Season 3 | 25 mins 35 secs
What are we talking about in this episode? You have to listen to find out.
January 31st, 2020 | Season 3 | 39 mins 33 secs
Is buying insurance like dieting? Becky and Laird discuss this comparison and how the industry can help make the process not as painful. Plus, Laird held a snake!
January 24th, 2020 | Season 3 | 32 mins 20 secs
insurance agents, travel agents
Becky and Laird discuss how quite a few travel agents are thriving amid massive disruption to their industry and how insurance should follow in their footsteps.
January 3rd, 2020 | Season 3 | 41 mins 23 secs
Can artificial intelligence (AI) take the groupings used to price risk and further segment them, thereby eliminating any bias that exists? Becky and Laird discuss this potential use case of AI, what AI actually is, and ethics in technology. Plus, who is the podcast actually for?
December 27th, 2019 | Season 3 | 39 mins 1 sec
agency management system
Why are independent agents trying to be captive agents?
December 13th, 2019 | Season 3 | 30 mins 32 secs
Building brand loyalty starts with brand-driven marketing, not price-driven marketing. It is not only the insurance industry that has seen consumers being price-focused as a result of advertising that focuses on price. Several retail brands have recently announced plans to shift back to this type of marketing to drive long-term success. Plus, does work slow down in December for you? And, our favorite Christmas movies.
December 6th, 2019 | Season 3 | 33 mins 13 secs
The connectivity between agents and insurers is critical to serving consumers. In this episode, Becky and Laird talk about IVANS' recent findings in their annual report on the agency-insurer connectivity. Plus, we talk about the end of the decade and whether the Better Business Bureau means as much as it used to.