As senior vice president of sales and marketing at ITC, Becky Schroeder oversees the company's growth through marketing and drives the overall marketing strategy for the company and its products. She is passionate about marketing and helping agencies apply this business discipline to their businesses. Becky's philosophy is that everything is marketing and that building relationships in business starts with providing value up front.
March 22nd, 2019 | Season 2 | 38 mins 10 secs
Becky and Laird discuss some listener feedback.
March 15th, 2019 | Season 2 | 35 mins 3 secs
Becky and Laird dig into the content bin to discuss Lemonade's latest transparency report, news jacking and the best time to record a podcast. There also might be a duet.
March 8th, 2019 | Season 2 | 40 mins 12 secs
It's the end of cars as we know it! Or, is it? Becky and Laird talk about the decline of car manufacturing and ownership. Plus, how reading the fine print of an insurance policy paid off.
March 1st, 2019 | Season 2 | 35 mins 56 secs
Insurers are increasingly using non-traditional sources such as social media to learn more about consumers in an attempt suss out high-risk behavior. Join Becky and Laird as they talk about the risks of using this type of data and how it impacts the privacy of today’s insureds.
February 15th, 2019 | Season 2 | 47 mins 56 secs
#metoo, the lost files, women in insurance
Though it has not been as publicly discussed as it has in other industries, the insurance industry has its share of #MeToo moments and stories.
February 8th, 2019 | Season 2 | 40 mins 26 secs
The M&A activity of the IA channel hit a record high in 2018. We discuss these transactions and what that means for the industry. Plus, Laird talks about his tic he discovered thanks to the podcast, and we share a little behind the scenes insight at the videos we do for our day jobs.
February 1st, 2019 | Season 2 | 33 mins 10 secs
nfl, super bowl
Today we talk about this weekend's "big game"® ™ ℠ and how professional sports such as the football, hockey and soccer might be dying pastimes due to the increased liability created by today's faster, stronger athletes (and their litigious lawyers).
January 25th, 2019 | Season 2 | 40 mins 5 secs
buying leads, lead generation, lead providers
Policygenius recently expanded into other lines of business, including auto insurance. Only, their auto insurance offering, unlike their other offerings, is based on a referral model. So, Laird and Becky discuss this news and how lead generation in the industry has changed, including buying leads from lead providers. Plus, we talk about our recent technology challenges.
January 18th, 2019 | Season 2 | 40 mins 55 secs
Becky and Laird talk about the traits of successful independent insurance agents. Also, it's been one year of Insurance Happy Hour, and we share some of our favorite episodes from the first year.
January 11th, 2019 | Season 2 | 39 mins 28 secs
Loss ratio is one of the most important metrics for insurance carriers. Becky and Laird talk about the loss ratio from the third quarter of 2018 for insuretech startup Root specifically and this critical metric in general. Plus, Laird gets on his soapbox about lazy insurance agents, and Becky has a confession.
January 4th, 2019 | Season 2 | 42 mins 13 secs
Does convenience matter as much as some think it does in the insurance customer experience? Becky and Laird discuss convenience versus quality. Plus, a new year, a new password. And, Laird had an unexpected event this week.
December 28th, 2018 | Season 2 | 35 mins 39 secs
lemonade, roboagent commercial, state farm, technology
State Farm released a commercial that many said was a jab at Lemonade. Laird and Becky talk about the commercial and how bots can help improve the customer experience, but we still need people in the insurance industry. Plus, we talk about New Years and one of Becky's pet peeves.
December 21st, 2018 | Season 2 | 43 mins 58 secs
customer experience, holiday shopping, insurance, online shopping, toys r us
We discuss a study of the insurance shopping experience and how the industry can and should provide a better experience to consumers. Plus, we talk Toys "R" Us and holiday shopping.
December 14th, 2018 | Season 2 | 38 mins 16 secs
ai, data, technology predictions
We discuss the technology predictions Gartner made for the next five years. Plus, where we do our best thinking.
December 7th, 2018 | Season 2 | 46 mins 56 secs
applied systems, assurance systems, google, insurance, insuretech, itc
Welcome to season 2 of Insurance Happy Hour! In the first episode of our second season, Becky and Laird talk about some of the big industry news from the last couple months. Plus, what we've been up to the last couple months.
October 19th, 2018 | Season 1 | 37 mins 15 secs
Special guest Justin Costa is back in our second episode from InsureTech Connect! We talk to him about his take on this industry event and revisit a previous topic on people as brands.