Potato, Potahto

Episode 63 · December 13th, 2019 · 30 mins 32 secs

About this Episode

Building brand loyalty starts with brand-driven marketing, not price-driven marketing. It is not only the insurance industry that has seen consumers being price-focused as a result of advertising that focuses on price. Several retail brands have recently announced plans to shift back to this type of marketing to drive long-term success. Plus, does work slow down in December for you? And, our favorite Christmas movies.

Old Navy will shift back to brand-building in a growing trend among advertisers

Episode Comments