Successful entrepreneur and technology consultant Laird Rixford is the CEO of ITC. Laird oversees the direction for each of ITC’s products and the company’s sales and marketing departments. He is passionate about helping insurance agencies and companies succeed and grow in today's online market. He believes helping businesses grow is more than selling them a product or service. Laird's philosophy is to become a strategic partner with agents and carriers instead of being just another vendor.
May 10th, 2019 | Season 2 | 43 mins 54 secs
We live in a convenience economy led mostly by the convenience generation, Millennials. Though convenience in our daily lives is valued by more than just Millennials. Becky and Laird revisit this topic inspired by Laird's recent travels and a new report by Cake & Arrow. Plus, our MLB nicknames.
May 3rd, 2019 | Season 2 | 39 mins 42 secs
Becky and Laird talk about Tesla's newest foray into the realm of auto insurance through the use of quite arguably the largest single dataset of usage based metrics out there. We also get the munchies.
April 26th, 2019 | Season 2 | 37 mins 8 secs
GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game.
April 19th, 2019 | Season 2 | 28 mins 26 secs
Laird and Becky discuss a new millennial-focused insurance brand. Plus, a ranking of the Frito-Lays variety chip pack.
April 12th, 2019 | Season 2 | 32 mins 15 secs
AM Best announced that they are going to include a formal innovation assessment in their rating procedure for insurance companies. Becky and Laird discuss this news and how innovation is important from all corners of the industry, not just carriers. Plus, what is the answer to the ultimate question?
April 5th, 2019 | Season 2 | 30 mins 41 secs
insurance agent app
In our second episode from #Elevate19, Matt Aaron from Insurance Agent Mobile App joins Laird and Becky to talk about his history, his product, and his views on interconnectivity in the industry. Plus, Becky gets called out for a comment made in a previous episode.
March 29th, 2019 | Season 2 | 31 mins 8 secs
Inspired by #Elevate19, Becky and Laird talk about the state of conventions and trade shows in the industry and what makes a good convention. Plus, a story from Bourbon Street.
March 22nd, 2019 | Season 2 | 38 mins 10 secs
Becky and Laird discuss some listener feedback.
March 15th, 2019 | Season 2 | 35 mins 3 secs
Becky and Laird dig into the content bin to discuss Lemonade's latest transparency report, news jacking and the best time to record a podcast. There also might be a duet.
March 8th, 2019 | Season 2 | 40 mins 12 secs
It's the end of cars as we know it! Or, is it? Becky and Laird talk about the decline of car manufacturing and ownership. Plus, how reading the fine print of an insurance policy paid off.
March 1st, 2019 | Season 2 | 35 mins 56 secs
Insurers are increasingly using non-traditional sources such as social media to learn more about consumers in an attempt suss out high-risk behavior. Join Becky and Laird as they talk about the risks of using this type of data and how it impacts the privacy of today’s insureds.
February 15th, 2019 | Season 2 | 47 mins 56 secs
#metoo, the lost files, women in insurance
Though it has not been as publicly discussed as it has in other industries, the insurance industry has its share of #MeToo moments and stories.
February 8th, 2019 | Season 2 | 40 mins 26 secs
The M&A activity of the IA channel hit a record high in 2018. We discuss these transactions and what that means for the industry. Plus, Laird talks about his tic he discovered thanks to the podcast, and we share a little behind the scenes insight at the videos we do for our day jobs.
February 1st, 2019 | Season 2 | 33 mins 10 secs
nfl, super bowl
Today we talk about this weekend's "big game"® ™ ℠ and how professional sports such as the football, hockey and soccer might be dying pastimes due to the increased liability created by today's faster, stronger athletes (and their litigious lawyers).
January 25th, 2019 | Season 2 | 40 mins 5 secs
buying leads, lead generation, lead providers
Policygenius recently expanded into other lines of business, including auto insurance. Only, their auto insurance offering, unlike their other offerings, is based on a referral model. So, Laird and Becky discuss this news and how lead generation in the industry has changed, including buying leads from lead providers. Plus, we talk about our recent technology challenges.
January 18th, 2019 | Season 2 | 40 mins 55 secs
Becky and Laird talk about the traits of successful independent insurance agents. Also, it's been one year of Insurance Happy Hour, and we share some of our favorite episodes from the first year.