Successful entrepreneur and technology consultant Laird Rixford is the CEO of ITC. Laird oversees the direction for each of ITC’s products and the company’s sales and marketing departments. He is passionate about helping insurance agencies and companies succeed and grow in today's online market. He believes helping businesses grow is more than selling them a product or service. Laird's philosophy is to become a strategic partner with agents and carriers instead of being just another vendor.
February 1st, 2019 | Season 2 | 33 mins 10 secs
nfl, super bowl
Today we talk about this weekend's "big game"® ™ ℠ and how professional sports such as the football, hockey and soccer might be dying pastimes due to the increased liability created by today's faster, stronger athletes (and their litigious lawyers).
January 25th, 2019 | Season 2 | 40 mins 5 secs
buying leads, lead generation, lead providers
Policygenius recently expanded into other lines of business, including auto insurance. Only, their auto insurance offering, unlike their other offerings, is based on a referral model. So, Laird and Becky discuss this news and how lead generation in the industry has changed, including buying leads from lead providers. Plus, we talk about our recent technology challenges.
January 18th, 2019 | Season 2 | 40 mins 55 secs
Becky and Laird talk about the traits of successful independent insurance agents. Also, it's been one year of Insurance Happy Hour, and we share some of our favorite episodes from the first year.
January 11th, 2019 | Season 2 | 39 mins 28 secs
Loss ratio is one of the most important metrics for insurance carriers. Becky and Laird talk about the loss ratio from the third quarter of 2018 for insuretech startup Root specifically and this critical metric in general. Plus, Laird gets on his soapbox about lazy insurance agents, and Becky has a confession.
January 4th, 2019 | Season 2 | 42 mins 13 secs
Does convenience matter as much as some think it does in the insurance customer experience? Becky and Laird discuss convenience versus quality. Plus, a new year, a new password. And, Laird had an unexpected event this week.
December 28th, 2018 | Season 2 | 35 mins 39 secs
lemonade, roboagent commercial, state farm, technology
State Farm released a commercial that many said was a jab at Lemonade. Laird and Becky talk about the commercial and how bots can help improve the customer experience, but we still need people in the insurance industry. Plus, we talk about New Years and one of Becky's pet peeves.
December 21st, 2018 | Season 2 | 43 mins 58 secs
customer experience, holiday shopping, insurance, online shopping, toys r us
We discuss a study of the insurance shopping experience and how the industry can and should provide a better experience to consumers. Plus, we talk Toys "R" Us and holiday shopping.
December 14th, 2018 | Season 2 | 38 mins 16 secs
ai, data, technology predictions
We discuss the technology predictions Gartner made for the next five years. Plus, where we do our best thinking.
December 7th, 2018 | Season 2 | 46 mins 56 secs
applied systems, assurance systems, google, insurance, insuretech, itc
Welcome to season 2 of Insurance Happy Hour! In the first episode of our second season, Becky and Laird talk about some of the big industry news from the last couple months. Plus, what we've been up to the last couple months.
October 19th, 2018 | Season 1 | 37 mins 15 secs
Special guest Justin Costa is back in our second episode from InsureTech Connect! We talk to him about his take on this industry event and revisit a previous topic on people as brands.
October 12th, 2018 | Season 1 | 34 mins 16 secs
insuretech, insuretech connect
On the road at InsureTech Connect 2018 in Las Vegas. We discuss the conference, insuretech trends, and our takeaways from this massive industry event.
September 28th, 2018 | Season 1 | 34 mins 8 secs
disasters, hurricanes, insurance agents
Disasters are a great time for insurance agents to show their value by helping their clients. We talk about how agents can do that. Also, we talk about how the insurance industry is great for a long-term career.
August 31st, 2018 | Season 1 | 54 mins 37 secs
Millennials will eclipse the baby boomers as the largest living generation. The insurance industry needs to start changing to meet the needs of this group. In this second part, we discuss the key findings of the white paper from Cake & Arrow on values and priorities of millennials.
August 24th, 2018 | Season 1 | 40 mins 24 secs
Millennials will eclipse the baby boomers as the largest living generation. The insurance industry needs to start changing to meet the needs of this group. In the first episode of two about millennials and insurance, we discuss millennial myths and how the industry communicates with the generation.
August 17th, 2018 | Season 1 | 32 mins 55 secs
brand, branding, marketing, personal brand
Can a person be a brand? We have opinions. In other #InsuranceHappyHour news, we're now on Spotify!
August 10th, 2018 | Season 1 | 39 mins 24 secs
When you submit your DNA to a genetic-testing company, should the data remain private? Or, should those companies be allowed to share your data with insurance companies, employers or government agencies?